Flavored Tobacco
In 2016, the Surgeon General Report found that flavors are one of the most common reason youth and young adults use e-cigarettes (vapes). Additionally, a national survey found that younger ages were more likely to use a flavored tobacco product. In 2018, the Surgeon General of the United States declared youth vaping was an epidemic. The flavor additives and nicotine salt* make it easier to inhale and allow for higher levels of nicotine and other harmful chemicals to be absorbed by the body. There is very little known about the negative health effects caused by flavored tobacco use. Today's market have more than 17,500 different flavors including, cotton candy, root beer float, cherries, and much more.
*Nicotine Salt are a more efficient delivery of nicotine and can potentially increase dependence and initial use*
TOBACCO IN THE NEWS
TOBACCO IN THE NEWS
TOBACCO IN THE NEWS
COMMUNITY RESOURCES
COMMUNITY RESOURCES
COMMUNITY RESOURCES
Additional resources for anyone interested in learning more about flavored tobacco and how it is marketed towards our youth.
Menthol is a compound found in peppermint and similar plants it can also be generated in a lab. Big Tobacco markets to specific populations including, youth, women, and minority groups, particularly the Black community. Studies in 2021, showed that 39% of middle school and high school smokers currently use menthol cigarettes. Additionally, other menthol-flavored tobacco products are common for middle and high school students:
- Half (50.2%) of flavored-nicotine pouches users used menthol
- 38.2% of flavored smokeless tobacco (chew or chewing tobacco) users used menthol
- 28.8% of flavored e-cigarette (or vapes) users used menthol
- 21% of flavored cigar users used menthol
Menthol users will make more attempts to quit smoking than non-menthol smokers, and are less successful in their cessation journey that those who do not use menthol-flavored tobacco. Big Tobacco will adjust the amount of menthol in cigarette brands using the data from their vast research. An example is lowering the amount to attract young people and increasing menthol to attract older smokers.
For more information about menthol tobacco products visit the Centers for Disease Control and Prevention Website.
Did you know that menthol can change the way the brain registers taste and pain?
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BIG TOBACCO'S MARKETING
BIG TOBACCO'S MARKETING
BIG TOBACCO'S MARKETING
Tobacco companies use a wide range of marketing tactics to reach new consumers. The most recent tactic is experiential marketing, this allows potential users (and current users) to "experience" the brand, these experiences can be found at events and other venues, including concerts, bars, clubs and other large public gatherings.
Other tactics include:
