In 2016, the Surgeon General Report found that flavors are one of the most common reason youth and young adults use e-cigarettes (vapes). Additionally, a national survey found that younger ages were more likely to use a flavored tobacco product. In 2018, the Surgeon General of the United States declared youth vaping was an epidemic. The flavor additives and nicotine salt* make it easier to inhale and allow for higher levels of nicotine and other harmful chemicals to be absorbed by the body. There is very little known about the negative health effects caused by flavored tobacco use. Today's market have more than 17,500 different flavors including, cotton candy, root beer float, cherries, and much more.

 

• Half (50.2%) of flavored-nicotine pouches users used menthol
• 38.2% of flavored smokeless tobacco (chew or chewing tobacco) users used menthol
• 28.8% of flavored e-cigarette (or vapes) users used menthol
• 21% of flavored cigar users used menthol

Did you know that menthol can change the way the brain registers taste and pain?

Tobacco companies use a wide range of marketing tactics to reach new consumers. The most recent tactic is experiential marketing, this allows potential users (and current users) to "experience" the brand, these experiences can be found at events and other venues, including concerts, bars, clubs and other large public gatherings.